Telecommunications, Automotive and Market Research

More than 15 years in the mobile telecommunications industry and an industry analyst since 1998.

Thursday, October 21, 2010

Mobile DTV Deployment "Too Good to Be True?"

A recent article in Broadcast and Cable described the deployment of Mobile Digital Television (Mobile DTV) as being surprisingly easy. The article, written by George Winslow, said:

"It's been an almost too good to be true kind of experience," notes Ardell Hill, president of broadcast operations at Media General. "From the day we issued the purchase order to the folks at Harris Corp. to the day we went on the air was inside two months. To have a new technology like this, installed, turned on, tested and on the air in six or seven weeks is a pretty significant accomplishment. 

Combine that with the fact that the cost of deployment is fairly low -- said to be in the neighborhood of $100,000 -- and you have the ingredients for a quick rollout.

There have been some Mobile DTV rollout announcements lately. WGBH in Boston announced its system is operation and Media General announced it had launched MDTV in Columbus, Ohio as well.

Now all we need are enough devices to get a measurable audience.

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